4 Ways Marketing Leaders Should Be Using WhatsApp to Help Achieve Business Goals
4 Ways Marketing Leaders Should Be Using WhatsApp to Help Achieve Business Goals
Blog Article
A captive audience was once considered an ideal scenario for marketers. But in today’s landscape? That perspective is better left in the past.
Customers are no longer content acting as merely passive viewers of your company’s messaging — instead, they’re increasingly on the lookout for personalized experiences, quick responses, and the convenience of engaging brands on the platforms they know best.
Business messaging channels — and WhatsApp in particular — are now emerging as a “sweet spot”, combining the usability of mobile UK WhatsApp Number List messaging protocols with the security and reliability of business-grade communications.
Below, we’ll explore some recent findings — including a Meta study exploring marketers’ attitudes toward business messaging platforms like WhatsApp — to identify the four major ways marketing leaders should be employing these platforms to help achieve their broader business goals.
Boosting Brand Awareness and Reach
Increasing the number of customers who come across your brand in the first place can be a big help when it comes to maximizing your campaigns’ effectiveness. Thankfully, some of the most helpful megaphones around come in the form of business messaging channels.
Messaging apps are gaining a significant edge over other channels, even surpassing the user base of social media itself by about 20%.1 Around 2.9 billion people worldwide use Messenger and WhatsApp, offering nearly WhatsApp Number Database half the world as a potential audience for targeted and personalized marketing communications. Indeed, another study found that texting is the most used communication channel among Americans under the age of 50.2
Impressive as WhatsApp’s potential reach may be, it’s only underscored by the platform’s staggering open rates. With a 98% open rate (compared to a mere 20% for emails), customers are more likely to see, engage, and click your messages when you approach them on their preferred channel.
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